Pushing Marketing into the Future with Artificial Intelligence
Artificial intelligence is constantly transforming the technological landscape, making science fiction a reality. Marketing has developed a taste for AI; opening new opportunities to seek relevance at most sought business goals. As the internet and mobile have revolutionized mass advertising and reach, AI is set to change how customers interact with technology, services, information, and brands. With increased integration of technology in the physical world creating new, instantaneous customer interactions have induced higher expectations and enabled more personalized marketing opportunities and challenges.
Digital advertising platforms can help in fully personalizing the relevance at scale, expanding the grounds for communication. Business intelligence platforms combine with AI enables tailoring of marketing campaigns and automated analysis of the needs and interests of the customers. The integration of AI with business analytics presents marketing companies with opportunities beyond mere media targeting – a platform to build and predict the most efficient sequence of market and customer behavior. The introduction of Data-as-a-Service technologies has enabled small eCommerce companies to draw data from large sources and AI handling the information spread of the product without the need for a search model.
In the world of digital marketing, AI empowers the marketing technology muster the interest and attention of the customers with huge inventories, making them indispensable. Recommendation engines draw in different data to help business intelligence platforms in determining the behavior of customers. In the near future, we might see an image-recognition or machine-vision to enhance customer interaction by using simple photos of the item needed to be purchased. Also, the content generated by marketing companies on their websites and articles will soon be AI written, delivering a programmatic and personalized advertising.