Wisers: Comprehending Unstructured Data For Superior Decision-Making

Ms. Denise Che, Chief Executive Officer

Over the past few years, the significant advances made in machine learning (ML), particularly deep learning (DL) technologies, have greatly accelerated business analytics. ML is now being used on structured data such as company sales and inventory records, business transactions, device sensor signals for sales prediction, opportunity mining, and product recommendation, to name a few areas. Statistically, 90 percent of the world's data is unstructured, usually in the format of text, image, audio, and video. One of the major challenges to get ML and DL to work together effectively is to interpret unstructured data and process them with other forms of AI, such as natural language processing (NLP), speech recognition, and computer vision (CV).

The benefits of data analytics are clear. Companies in China have always been using internal data for everyday decisions. In today's environment, companies need more data points such as regulatory and guidance direction, competitor activities, consumer trends and patterns, and other unpredictable natural or social events into the decision-making equation. It can be cumbersome for a lot of companies because it requires advanced technical capabilities in both big data and AI to automate unstructured data acquisition, storage, processing, and analysis. This is where Wisers' expertise lies.

With the best-in-class Chinese NLP, CV, and augmented analytical technologies, Wisers transforms massive big data, whether internal or external, structured or unstructured, into business values and actionable insights, enabling our clients to make smart decisions. "By integrating human and machine, we make use of AI technology every day and help 3,000 clients across different industries to monitor, discover, track and analyze public relation and marketing insights, unveil financial risks, and augment public policy intelligence," says Ms. Denise Che, CEO of Wisers.

A Treasure Trove of Data

Over the past 20 years, Wisers has amassed one of the world's largest Chinese news and social media databases, with more than 85 billion articles from approximately 790,000 media sources and an increment of nearly 130 million items per day. This accumulated data is used in training artificial neural network-enabled semantic embedding model for the Chinese language - which consists of more than 14 million words. Wisers AI helps enterprises bridge the gap between internal structured data and external unstructured data and maximize the business values and decision-making support of artificial intelligence and big data.

Wisers is committed to arming everyday decision-makers with more data-driven insights than previously available

This year, Wisers launched WiseBI -our new generation AI-enabled intelligent BI product. WiseBI is a high-performance and high-scalability data middle-platform complete with AI data processing, multi-dimensional BI query, intelligent knowledge graph, automated insight discovery, and natural language query and natural language generation modules. For the FSI sector, Wisers offers a risk identification and management solution for financial clients to help with event profiling and public opinion analysis, financial market investment analysis, business opportunity mining, and macro-environment analysis.

As the world's leading Chinese all-media big data expert in smart business intelligence, sustainable growth and development are what differentiate Wisers from other AI companies. With our data and AI know-how, we were able to assistone of the biggest insurance companies in China to retrieve policy-related information and public sentiment from public data and make predictions on policy directions to provide effective factors for the group's risk management and compliance teams. In this case, Wisers utilizes our proprietary NLP capabilities, obtained policy and regulatory information from government websites and news, thus turning unstructured texts into structured policy knowledge graph for further exploration. Concurrently, Wisers extracted opinions from key decision-makers and experts from news and social media, correlated their interpretation with corresponding policy items, and provided 360 degrees spatial and temporal analysis of the changes and trends of different policies and key people's opinions.

As the media data environment is growing complex and data volume is experiencing exponential growth, clients' demand for digital transformation is also expanding. Wisers is committed to using advanced AI and machine learning technologies into innovative B2B big data products, providing clients with widely applicable data analysis and value mining to enable smarter business decision-making. Based on our experience of serving 3,000 clients, Wisers continue to explore innovative business opportunities and realizing rapid productization.

The Next Generation of BI

Currently, Wisers' focus is on perfecting "smart augmented analytics" with our WiseBI product line. Our teams of data, research, and industry experts are working around the clock with our client partners to go deeper into sector knowledge so that WiseBI can more effectively democratize data analytics across the workplace. Wisers also has some very interesting APAC opportunities in the coming year and we are planning for rapid growth across many regions.

"Wisers is committed to arming everyday decision-makers with more data-driven insights than previously available," says Ms. Denise Che. "Harnessing and maximizing our AI capabilities with in-depth industry knowledge is our proven path of success in this area."